How to deal with social media management during holidays
July 25, 2016
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social media management

‘Summertime and the living is easy!’ supposedly but what’s the reality for business owners. With a long list of tasks that need completing yesterday, the average entrepreneur can surely not afford to spend time doing nothing. Even if they desperately want a break, many don’t as time off often means wasted time that could have been spent growing the business. However, a holiday can be key to reassess your situation and work out a refreshed strategy with a clear head. In order to take a break, look at what tasks can realistically be put aside or ticked off before you go. In the same way, it’s good to list important jobs that need to be continued if you are to have time off. Who will manage the books, answer enquiries or sell to new people?

There are a number of plates that must keep spinning and increasingly, one of them is social media. Your potential customers now expect businesses to have an active presence on Facebook, Twitter and Google Plus and they will most likely connect with you there as the first port of call. What if a good business opportunity arrives in the form of a tweet and you are not there to see it, without your internet connection or phone on a beautiful beach somewhere? The truth is that that person will assume that your account isn’t active and stop following or even believe your business has ceased trading! That can be a nightmare for public relations so being able to engage with an audience, anywhere and anytime is essential. This is when a Social Media Manager can really help your business and help you to enjoy a relaxing holiday, hassle-free.

Social Ant offer social media management and can work on promoting, engaging and sharing via your social media platforms so your account can grow and clicks through to your website will increase. Get in touch and see what they can do for you over the holiday period. Many businesses tend to work in collaboration with us so they can always be assured that their social media is being reviewed on a daily basis, while they get on with other tasks.

If you find that you don’t have the time for social media and find it hard to grow, then email me for more information on the packages available.

If you are new to setting up a social media page or wondering how to get the most out of these new look profiles, contact me to book a consultation at a time that suits you: [email protected]

Jon Exton

Source: Social Ant

The Value of Sharing on Social Media
sharing on social media

If you imagine a world without social media websites (quite hard but think 1997) then the word ‘share’ would probably make you think of an everyday decision of whether to share your Twix or not. Sharing on social media is truly about caring – handing something to someone else because you know they will appreciate it and get some value from it. This is why sharing plays such a large part of success on social media.

Good web design now focuses on integrating social media and usually facilitates the option to share a page or post, where possible. In most cases, the homepage is still the most popular page for visitors to land on first, as they will find it through Google or through finding your business on social media profiles. However, blogging is particularly effective for providing value to your audience with popular posts. These posts are often more likely to be shared by people on social media, as they can provide more value rather than reading snippets of information on the homepage. Therefore, some posts can become the main landing page for visitors to your site. They may read the article before clicking through to the homepage or services page.

When browsing social media platforms like Twitter or Facebook, you will often see promotional posts from businesses you follow and some even request that their particular post is shared. If you are a business to business company then it could be good practice to retweet, like or share other businesses’ posts, particularly if they are the type of company you would like to work with. On Twitter, you could create a private list of your target audience businesses or people and take time to share their posts, where appropriate.

Social media enables us to be social about all aspects of our life, whether it’s recommending a service to your friends, share someone’s charity appeal post or interacting with a popular topic, you are providing positive value and input. Whatever you choose to share, your audience appreciates your efforts and will respond and share your posts too.

Remember sharing is caring!

Jon Exton

Why Market Research on Social Media Improves Your Business
March 24, 2016
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market research
Market research plays a fundamental role in the success of a business, although it can be an expensive process. Social media, however, represents an extremely helpful and cost-effective tool that global businesses have started using in these last years to conduct practical and economically convenient research about their target markets and competitors.

The majority of social media platforms provide different methods that allow business owners to analyse market trends, without spending money and time.

Facebook and Twitter are among the most popular social media networks used by companies for market research purposes.

Social media enable you to discover who your potential customers are, where they are located, what interests they have, what type of social medium they like using the most, what groups they are part of and most importantly, what aspects all of them have in common.

In addition to this, social media gives you the chance to understand who your competitors are and see how they behave as well as what techniques they adopt on social media. To get a clearer idea about what marketing strategies should be implemented in order to attract more followers, and consecutively a bigger number of potential customers, it is recommendable to carefully observe other businesses’ behaviour on social media, especially the biggest competitors.

You will, for instance, find out how they interact with their followers, how they deal with sudden issues, how they satisfy their customers’ needs, what offers they provide, what hashtags they use, what type of content they post, how frequently and with the implementation of what tone of voice. This type of approach will enable you to learn from the most successful companies and apply similar methods.

Facebook can be used as an extraordinary tool for market research purposes. On the App settings section, for example, you will notice what apps other businesses use. By looking for nearby businesses, based on specific categories and locations, you will see what pages your friends, or any other user, like. Posting pictures and videos with a catchy headline presenting a question to your followers, can also be a strategic way of getting feedback and engagement.

Reading customers’ reviews on Facebook, or websites as Yelp and Trip Advisor, can give you an idea about what are the most trending businesses in your area and why people like them or not. In case such businesses are successful, it would be again useful to double check their activities on their social media accounts.

On both Facebook and Twitter you have the opportunity to daily discover what the biggest trends are, as well as the most used hashtags, allowing you in this way to rapidly understand what people are currently interested in. By learning such information, you can immediately start using the same hashtags and try to implement similar trends, in order to understand what the market appreciates, while at the same time, attracting more followers on your platforms.

Via Jon Exton - Social Ant