Date: Thursday 01 August
Are You Building a List?
"If you keep on doing what you've always done you'll keep on getting what you've always got." W. L. Bateman
We are creatures of habit - and habits can either make or break us. We often follow patterns of behaviour because they are are comfortable and do not involve change, even when we know a change will improve things.
Most people are either scared or wary of marketing themselves and their business in order to generate new business. However the bottom line is that they would love to make more money, be more profitable, and have a healthy cash flow.
Too often people see new business as winning new clients - but that is not the only route to higher profits. The simplest and least expensive route is to sell to your existing customers. I meet so many people who are desperate to take on new clients, and when you ask them if they have a list of existing clients, more often than not they look at me blankly as if to say - 'I've already sold to them'.
It is significantly more time consuming and costly to win new clients. If you have a list of customers who have already bought from you and are satisfied with what you provided, then you should be continuing to build relationships with them and selling to them when they are ready to buy again. Marketing is all about developing relationships with people, and you do this by creating a database of all your customers and building up a profile of each one over time. Take an interest in you customers, find out what they like and don't like. Send them information that is of value to them.
You do need to win new clients, but your database is your 'list' and it has tremendous value to you if you manage it properly.
If you do not have a detailed list of all your customers - then you are definitely losing business.
Go build that list this week, use it, and see your sales increase almost immediately.
Have a great day.