‘Summertime and the living is easy!’ supposedly but what’s the reality for business owners. With a long list of tasks that need completing yesterday, the average entrepreneur can surely not afford to spend time doing nothing. Even if they desperately want a break, many don’t as time off often means wasted time that could have been spent growing the business. However, a holiday can be key to reassess your situation and work out a refreshed strategy with a clear head. In order to take a break, look at what tasks can realistically be put aside or ticked off before you go. In the same way, it’s good to list important jobs that need to be continued if you are to have time off. Who will manage the books, answer enquiries or sell to new people?
There are a number of plates that must keep spinning and increasingly, one of them is social media. Your potential customers now expect businesses to have an active presence on Facebook, Twitter and Google Plus and they will most likely connect with you there as the first port of call. What if a good business opportunity arrives in the form of a tweet and you are not there to see it, without your internet connection or phone on a beautiful beach somewhere? The truth is that that person will assume that your account isn’t active and stop following or even believe your business has ceased trading! That can be a nightmare for public relations so being able to engage with an audience, anywhere and anytime is essential. This is when a Social Media Manager can really help your business and help you to enjoy a relaxing holiday, hassle-free.
OM can advise on promoting, engaging and sharing via your social media platforms so your account can grow and clicks through to your website will increase. Get in touch and see what we can do for you over the holiday period. Many businesses tend to work in collaboration with us so they can always be assured that their social media is being reviewed on a daily basis, while they get on with other tasks.
If you find that you don’t have the time for social media and find it hard to grow, then contact us for more information and help. Simply having a profile on Opus Matrix can work well to help you get found and be shouted about through our social media channels.
The OM Team