4 Easy Steps For Promoting Your Next Event on Social Media
event

With 1.6 billion users on Facebook, social media is an obvious platform for event promotion. Social media allows you to use organic and paid advertisements to broadcast information about your event to a wide audience. As such, social media should play a key role in any event marketing strategy.

However, it pays to know what and how to post or, in other words, have a strong strategy behind your social media posts. An effective strategy depends on gaining an in-depth insight into your audience. What platforms do they use? When are they online? What type of content do they engage with?

 

Step 1: Select the Right Platform

Your choice of social media platform will largely depend on the type of event and ideal audience members. However, the majority of social media strategies use a mixture of Facebook, Twitter, and LinkedIn.

Every platform has its own strengths. For example, LinkedIn is best for promoting a B2B event, while Snapchat can help attract a younger crowd. Before deciding, make sure to properly evaluate the audience you're trying to reach.

 

Step 2: Prep Your Accounts

Prior to creating any social media content, it's important to build some foundations. Make sure that your social media pages are updated and linked to your website. You want to put your best foot forward to appeal to the widest audience.

At this stage, it's also important to create a unique hashtag for your event. Feature this hashtag in your cover photo and make sure to use it in all social media posts. During the event, make sure that your hashtag is clearly displayed so that guests know to use it in their posts.

 

Step 3: Create Content

Social media content should go beyond a conventional sales approach and seek to meaningfully engage with potential attendees. Typically, event content falls into three categories: before, during, and after.

 

Before

While you may think that social media activity peaks during an event, Eventbrite reported that 40% of overall engagement occurred before the event. Of this 40%, 17% involved anticipation-focused content.

To help generate buzz about your event, social media content should focus on promoting speakers or special guests, providing attendees with event teasers, and can even involve special promotions/competitions.

 

During

Social media engagement is obviously at an all-time high during the event. But, Eventbrite has helped shed some light on the type of content that people are most likely to share and engage with during an event. They report that 85% of this engagement consisted of multi-media (video, images, and quotes) content, while only 15% was text based.

To ensure maximum engagement during an event, help guests capture the perfect image with a fun photo booth, tweet/share thought-provoking quotes from guest speakers, or provide a look behind the scenes with videos or photos.

 

After

While only 18% of content is generated after an event, it's still a great way to build brand awareness and capture leads for your next event. Social media is also an ideal platform for sharing your accomplishments and bragging about how epic the event was. Make sure to post any press coverage and ask for crucial feedback from attendees.

 

Step 4: Measure & Evaluate

Throughout this whole process, you should constantly be measuring and evaluating your social media engagement and process. Data can help ensure that campaigns are effective and address any issues before it's too late. Helpful social media KPIs include engagement, ticket sales, ROI, and CTR. By closely monitoring your social media progress, you'll be more likely to sell every ticket for your stellar event.

socialant.co.uk

How to deal with social media management during holidays
July 25, 2016
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social media management

‘Summertime and the living is easy!’ supposedly but what’s the reality for business owners. With a long list of tasks that need completing yesterday, the average entrepreneur can surely not afford to spend time doing nothing. Even if they desperately want a break, many don’t as time off often means wasted time that could have been spent growing the business. However, a holiday can be key to reassess your situation and work out a refreshed strategy with a clear head. In order to take a break, look at what tasks can realistically be put aside or ticked off before you go. In the same way, it’s good to list important jobs that need to be continued if you are to have time off. Who will manage the books, answer enquiries or sell to new people?

There are a number of plates that must keep spinning and increasingly, one of them is social media. Your potential customers now expect businesses to have an active presence on Facebook, Twitter and Google Plus and they will most likely connect with you there as the first port of call. What if a good business opportunity arrives in the form of a tweet and you are not there to see it, without your internet connection or phone on a beautiful beach somewhere? The truth is that that person will assume that your account isn’t active and stop following or even believe your business has ceased trading! That can be a nightmare for public relations so being able to engage with an audience, anywhere and anytime is essential. This is when a Social Media Manager can really help your business and help you to enjoy a relaxing holiday, hassle-free.

Social Ant offer social media management and can work on promoting, engaging and sharing via your social media platforms so your account can grow and clicks through to your website will increase. Get in touch and see what they can do for you over the holiday period. Many businesses tend to work in collaboration with us so they can always be assured that their social media is being reviewed on a daily basis, while they get on with other tasks.

If you find that you don’t have the time for social media and find it hard to grow, then email me for more information on the packages available.

If you are new to setting up a social media page or wondering how to get the most out of these new look profiles, contact me to book a consultation at a time that suits you: [email protected]

Jon Exton

Source: Social Ant

The Value of Sharing on Social Media
sharing on social media

If you imagine a world without social media websites (quite hard but think 1997) then the word ‘share’ would probably make you think of an everyday decision of whether to share your Twix or not. Sharing on social media is truly about caring – handing something to someone else because you know they will appreciate it and get some value from it. This is why sharing plays such a large part of success on social media.

Good web design now focuses on integrating social media and usually facilitates the option to share a page or post, where possible. In most cases, the homepage is still the most popular page for visitors to land on first, as they will find it through Google or through finding your business on social media profiles. However, blogging is particularly effective for providing value to your audience with popular posts. These posts are often more likely to be shared by people on social media, as they can provide more value rather than reading snippets of information on the homepage. Therefore, some posts can become the main landing page for visitors to your site. They may read the article before clicking through to the homepage or services page.

When browsing social media platforms like Twitter or Facebook, you will often see promotional posts from businesses you follow and some even request that their particular post is shared. If you are a business to business company then it could be good practice to retweet, like or share other businesses’ posts, particularly if they are the type of company you would like to work with. On Twitter, you could create a private list of your target audience businesses or people and take time to share their posts, where appropriate.

Social media enables us to be social about all aspects of our life, whether it’s recommending a service to your friends, share someone’s charity appeal post or interacting with a popular topic, you are providing positive value and input. Whatever you choose to share, your audience appreciates your efforts and will respond and share your posts too.

Remember sharing is caring!

Jon Exton